New York City’s The Bronx Museum has a bold new visual identity and brand strategy centered on an unlikely hero element: “the.” Creative Boom reviews our latest rebranding of the contemporary art museum.
Our Associate Design Director, Stephanie Zabala, talks to Creative Boom and reveals her 2023 plans for refining her craft and finding new inspiration.
Founded in 2016, Philadelphia Contemporary is a contemporary arts organization whose mission is to connect the people and places of Philadelphia through art and partnership. Philadelphia Contemporary shares its unprecedented plan to create a two-story floating gallery on the Delaware River, with potential to travel through the Jersey coast to New York.
Congratulation to our friends at RHMF for 25 years dedicated to supporting life, art, and community.
After half a century of serving its borough, The Bronx Museum welcomes a new identity designed by Team. Brand New details our rebranding work in their latest review.
“With the renovation of our entrance and new identity, we hope to further our mission to not only champion artists who are not typically represented within museums, but also amplify our ability to educate, engage and provide a critical gathering space for our communities.” — Klaudio Rodriguez, Executive Director of The Bronx Museum
At the crossroads of its residents, artists, and visitors is The Bronx Museum. Organized in 1971 by community leaders and activists, The Bronx Museum was founded on the belief that art is essential for the path to social justice. Team collaborated with the museum in a complete rebrand, centered on the community it serves.
Lumanity is a new global force in the healthcare industry focused on accelerating and optimizing access to medical advances. Team worked closely with Lumanity to craft an identity and website for the new company, highlighting the company’s distinctive approach, incisive thinking, and decisive action.
Digital advertising has a hidden energy problem.
A single ad with one million impressions emits an estimated one metric ton of CO2 — that’s the equivalent of flying from Boston to London, twice. These emissions are the most difficult type to track, but Scope3 envisions a different path forward.
We’re excited to help our friends at Scope3 define their brand identity as the only company to measure end-to-end emissions across the media and advertising supply chain.
Amy Globus and John Clark, Team co-founders and creative directors, join Creative Pool’s Getting to Know series to share their learnings and their best advice for aspiring creative professionals.
Team’s rebrand of Pfizer has been celebrated as an honoree in the Best Branding of 2021 category in the 10th anniversary of the Innovation by Design Awards.
COVID-19 devastated arts organizations. But it was also a much-needed wake-up call.
Our co-founder, Amy Globus, explores how artists and creatives survived this year and how they paved a new path forward with accessibility in mind. Will a return to normal bring back the old status quo, or will art organizations commit to emerging tech to connect to broader communities?
“Promise, Witness, Remembrance” is here. The exhibition honors the life of Breonna Taylor and is running now until June 6th. Our team spoke to PRINT Magazine to share our “less is more” approach to creating a visual identity to complement the exhibition’s historical framework to anti-Black violence.
See how the exhibition came to life.
Team created the visual identity and custom illustrative expression for the Letras Boricuas Fellowship, providing $25,000 unrestricted grants to emerging and established writers in Puerto Rico and across the US diaspora.
Pfizer’s rebranding took place during one of the most important moments in the company’s history. It was also one of the most chaotic. Team Creative Director, John Clark, speaks to Transform to reveal how we overcame some challenging hurdles.
Team’s Pfizer rebrand is a featured design project for this year’s AIGA Design + Business Conference. Join us on May 14th for the full presentation.
Can a brand drive change and power progress? Our co-founder, Amy Globus, says absolutely. In the Dieline, she breaks down our recent work with Roxane Mollicchi of Wandering Barman in creating a truly empowering visual identity.
The Speed Art Museum’s upcoming exhibit, “Promise, Witness, Remembrance,” reflects on the life of Breonna Taylor, her killing in 2020, and the year of protests that followed. Curator, Allison Glenn, shares “Through this act of creating community, of calling people in, you in fact center them.”
Shift Space 2.0 is a publication exploring new media landscapes and spotlighting the 2022 Knight Arts + Tech Fellows. For the second year, Team designed and developed the online publication in collaboration with United States Artists and Knight Foundation.
Knight Foundation is composed of social investors who support a more effective democracy by funding free expression and journalism, arts and culture in community, research in areas of media and democracy.
“As we learned more about the transformation underway at the company, our conversations with Pfizer scientists led us to a powerful unifying symbol, the DNA helix.”
GDUSA covers Team’s rebranding of Pfizer and shares our strategy behind the unlocked logo design.
Pfizer’s logo had been left unchanged for 70 years. Their new brand identity aims to embody the pharma giant’s shift from scientific fast follower to innovative science leader.
After more than 170 years, Pfizer has arrived at a new era. At the height of the pandemic, Pfizer asked Team to create a new logo and visual identity to mark their evolution into a science and innovation powerhouse with a new narrative and purpose: breakthroughs that change patients’ lives.
“With Pfizer’s increased commitment to breakthrough science, now is the time to update our identity to reflect that reality.” — Albert Bourla, Pfizer Chief Executive Officer
“Art can’t solve the world’s problems, but art can hold it.” – Deana Haggag, Artist Relief Organizer
62% of artists and creatives are out of work due to COVID-19. 95% have experienced income loss. If we are to heal as a nation, artists must survive. Artist Relief is doing its part to ensure that creativity can continue to prosper. From its start in April, Artist Relief has now raised nearly $20 million to award as emergency relief grants throughout the year.
Immunomedics is a leader in next-generation antibody-drug conjugate technology, committed to helping transform the lives of people with hard-to-treat cancers. Team worked closely with the Immunomedics team to create their visual identity.
Team worked with The Bronx Museum to design its inaugural art and music fundraiser, supporting its mission to make art accessible through its free admission policy.