The healthcare industry is at a tipping point. Innovation and discovery have led to unprecedented medical breakthroughs, but an increasingly complex path to market means many new advances are inaccessible to the patients who need them.
To solve this problem, a number of leading healthcare agencies were brought together to create Lumanity, a diverse team of industry pioneers, data luminaries, subject matter experts, and proven problem solvers.
To help unite these groups, Team partnered with Lumanity to create a cohesive, bold visual identity driven by a shared mission: improve patient health by accelerating and optimizing medical access.
Lumanity’s new name — formed from lumen and humanity — symbolizes the company’s ambitious, optimistic vision for a patient-centered future. The logo captures this transformative quality with a simple yet compelling symbol: a spotlight’s triangular form illuminating negative space to reveal the letter ‘L’ and an upward-advancing arrow. The geometric wordmark mirrors the duality of the Lumanity name with a subtle custom ligature, reinforcing the company’s diverse team of leading experts coming together to solve the industry’s greatest challenges.
Paired with an engaging, content-driven website, the new visual identity highlights Lumanity’s thought leadership and expertise and establishes an iconic brand for the industry pioneer, echoing the brighter future Lumanity inspires for patients around the world.