An independent strategy and design studio. We build brands and transform organizations to deliver lasting impact.


Pathways To Finding a Cure

In 2011, the team at Fore, originally Novellus, began with a sole algorithm designed to identify rare cancer-driving mutations. As the company grew, they expanded the technology into a novel genomics platform that could match innovative therapies to patients with previously untreatable cancers. With this transformation, the biotech needed an identity to support its growth and communicate the impact of its discovery.

Team created a ground-up rebrand, including a new name, tonality & messaging, visual identity, and website, that centered on the company’s unique balance between its tech-driven approach and deep focus on human connection.