One of One

A tribute to New York City

Titled One of One, Matthew Sprout’s debut solo project highlights the singularity of New York City and the sense of community that defines it. Featuring the photographer’s friends and acquaintances alongside strangers, the printed black-and-white series celebrates fleeting, intimate moments.

Team worked alongside Sprout to bring his vision to life, creating a cohesive design across the physical and digital components. The broadsheet publication serves as a tangible expression of these moments, while the website and corresponding merchandise extend the project’s reach.