Red Bull Arts

Team created a visual identity that aligned with key aspects of the Red Bull Arts brand positioning: freedom to fail and experimentation. A structured but liberating grid system allows for a full spectrum of brand expressiveness. The Red Bull Arts logo features the iconic bull-and-sun mark and a bespoke Eurostile typeface, a historical reinterpretation of the 60s-era corporate type adopted in the advent of a technological revolution.

The new identity is a bold statement for Red Bull Arts’ vision of a new era of corporate patronage in the arts — a brand designed to incite art without boundaries.