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Thom Browne Virtual Showroom

A VR Press Experience

During the pandemic, all in-person fashion tours and shows were canceled. Confined to digital presentations, fashion brands faced a growing demand for connectivity from their audiences. However, the true appeal of fashion could not be conveyed solely through static images.

For his Fall 2021 collection, Thom Browne tapped into Team for a new way to communicate the quality of the designs and engage his audience without a physical setting where guests could touch and feel the fabric of the garments.