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Happy Be

There’s a New Rooftop Bar in Town.

Atop the Walker Hotel in Tribeca lies an unexpected oasis — Happy Be. Before its opening night, the new rooftop bar needed a brand and identity that could properly welcome its first guests to a whimsical space inspired by Shakespeare’s A Midsummer Night’s Dream and lavishly designed by the landscape architect of the High Line, Marek Pundzak.

For Happy Be’s visual identity, Team drew a thread between the chic urbanism of the bar’s setting and its alluring theme by combining a lush and luxe color palette with a minimal presentation punctuated by fantastical illustrations. The new website entices visitors with custom photography of the bar’s ethereal cocktails and natural plantings, inviting guests to an indelible evening of mystery, connection, and laughter.