An independent strategy and design studio. We build brands and transform organizations to deliver lasting impact.


Making What Moves

Since 2013, Recreation has reshaped brands by combining fresh ideas with high-end production for brand films, documentaries, ads, and tabletop content for screens, big and small.  Previously known as The Shed NY, Recreation underwent a name change in 2019 when the Manhattan cultural center of the same name announced its opening. 

To usher in the new name, Team worked with Recreation in a full rebranding process, including visual identity, tonality & messaging, motion design, and website, that showcased the company’s unique balance of refinement and nostalgia.