Bain Capital Ventures is in the business of recognizing, and then realizing, the potential of those who see the world differently. For over 20 years, BCV has empowered disruptive founders with the belief that the best VC support is more than just capital. Whether as an advisor, connector, or simply an extra set of hands, BCV partners are equipped with deep domain expertise and global reach to help at every step, from early seed to IPO.
Team worked closely with BCV to create a brand that reflected their unmatched commitment not just as investors and board members, but as business builders and domain experts in search of like kind — deep thinkers, tenacious innovators, experts of their own world.
The new identity encapsulates BCV’s active partnership with founders at all stages. A type-forward visual strategy allows BCV’s mission to take center stage, putting its individual founders and partners in the front seat.
The streamlined name and wordmark signal a new chapter for the venture firm, while still grounding them to Bain Capital’s institutional network. A new vibrant palette leverages the credibility of the existing Bain Capital palette and extends to a contemporary, startup audience.
Arial Grotesk was chosen as the primary typeface and a modern take on the familiar font immortalized by Microsoft, adding sincerity and warmth to an impersonal default type. The strategic approach to photography reveals the life behind the BCV community, illustrating the embedded relationship between portfolio company founders and BCV partners.
From domain specialization to stage-specific support and network connection, the measure of BCV’s capabilities is impressive. A new website, complete with custom iconography and illustrations, was designed to highlight their unrivaled capabilities.
This refreshed brand signals a new era for BCV, enabling them to do what they do best: partner with visionaries looking to reimagine the very foundations of how our world works.