Bain Capital Ventures is in the business of recognizing, and then realizing, the potential of those who see the world differently. For over 20 years, BCV has empowered disruptive founders with the belief that the best VC support is more than just capital. Whether as an advisor, connector, or simply an extra set of hands, BCV partners are equipped with deep domain expertise and global reach to support at every step, from early seed to IPO.
Team worked closely with BCV to create a brand that reflects their unmatched commitment not just as investors and board members, but as business builders and domain experts in search of like kind: deep thinkers, tenacious innovators, experts of their own world.
The new identity encapsulates BCV’s active partnership with founders at all stages, nurturing initial seed funding and powering growth. A type-forward visual strategy allows BCV’s mission to take center stage, putting its individual founders and partners in the front seat.
A streamlined name and wordmark signal a new chapter for the venture firm, while still grounding them to Bain Capital’s institutional network.
A vibrant palette of energetic blues and warm neutrals leverages the credibility of the existing Bain Capital palette and extends to a contemporary, startup audience.
The primary typeface, Arial Grotesk, is a modern take on the familiar font immortalized by Microsoft, adding sincerity and warmth to an impersonal default type. As the supporting typeface, Para Supreme stands in stark contrast with sharp serifs and accentuated flourishes.
A strategic approach to photography sheds light on life within the BCV community and illustrates the embedded relationship between BCV partners and portfolio company founders.
From domain specialization to stage-specific support and network connection, the measure of BCV’s capabilities is impressive. Team developed a new website, complete with custom iconography and illustrations, to highlight their unrivaled capabilities.
The refreshed brand signals a new era for BCV, enabling them to do what they do best: partner with visionaries looking to reimagine the very foundations of how our world works.