Children’s Hospital Association
Children’s Hospital Association (CHA) is the national voice of over 220 children’s hospitals, bringing together clinical and administrative leaders of children’s hospitals to create meaningful change in children’s healthcare. In light of uncertain appropriations and legislative challenges, CHA needed a compelling campaign to raise awareness of the amazing work of children’s hospitals.
Children’s lives are marked by important moments, big and small — from playing dress up to first steps and high school graduations. Children’s hospitals provide invaluable care to kids of all backgrounds, making it possible for kids and their families to experience these important moments.
Team created an uplifting campaign, “Made Possible by Your Children’s Hospital,” an empowering alternative to traditional healthcare campaigns that focus on serious conditions and bleak outcomes. Filled with vibrant imagery of both major milestones and treasured everyday moments, the campaign celebrates children and their families.
A bold, colorful visual system further emphasizes these memories made possible. A joyful asterisk motif serves as an abstract visual representation of a moment, creating a typographic system that focuses on the positive outcomes while still reminding viewers of the impact of children’s hospitals.
Team created a dedicated campaign website that features stories from pediatric patients and their families, along with information about CHA, its impact, and its policy goals. Powerful messaging and an affirming tone foreground the importance of designing pediatric healthcare with children’s specific needs in mind. Family-centered video storytelling further underscores the impact of involving families throughout the treatment process.
Embodying CHA’s purpose, “Made Possible by Your Children’s Hospital” is a joyful affirmation of the incredible work children’s hospitals do every day.
