CFDA
American Fashion's front door
Focus
Brand Evolution
Services
Art direction
Strategy
Visual Identity
Website
Building on our longstanding relationship with CFDA Chairman Thom Browne and our work on the organization’s annual Fashion Awards, we partnered with the Council of Fashion Designers of America (CFDA) to refine its logo and visual identity and reimagine its digital presence. Drawing on the organization’s legacy, we developed a distinctive typographic system and a flexible visual language that puts the work of its members front and center. A streamlined, intuitive website celebrates the creativity and influence of American fashion, while a unified Fashion Calendar brings greater clarity and cohesion to one of the industry’s most essential resources—all reinforcing the CFDA’s position as a leading voice in fashion.
Creative Direction
John Clark, Amy Globus, Andy Cooke
Creative Production
Samantha Kassay
Art Direction and Design
Ioan Butiu, Mark Wolfe
Web Development
Studio123